Vikae Lien
As a design lead, my overall responsibilities are to conceptualise, design and execute brand campaigns across both digital and physical platforms. I collaborate with multiple stake holders for concept ideation to establish visual direction, execute and prepare assets for delivery.
We have 50 milliseconds before a customer makes their first judgment on a product or service. My goal is to deliver a compelling visual to capture their attention; by creating a well thought out product that communicates something & feels engaging, comforting and desirable.