Directing and overseeing the creative elements for the Athleisure shoe content such as photoshoots, video content, and influencer partnerships featuring Ko Hyokoo(@hyo_joo) and Alice Wang (@itsalicewang) tailored for diverse social media and online platforms.
Spring 2023 Athleisure Shoe Storytelling:
Bold Translucence: Athleisure's allure continues into spring with vibrant activewear-inspired footwear. Popular chunky and cage sandals shine in translucent finishes, while velcro strap sports sandals get bold updates in blue and red.
Colour Contrast: Spring's energy revitalizes our shoes. The Hart platform sneaker mules, designed for ease, pair well with skirts. Traditionalists will love our two-tone sneakers with vivid blue panels.
Sole Mates: Shoe soles turn heads as design focal points. Chunky soles remain a trend, now with translucent "jelly" variations in spring shades. The Hart sneaker mules feature striking purple jelly soles. Flatform fans will fancy our Joss ankle-strap thong sandals in blue or chalk. Whichever you choose, these shoes guarantee attention.