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Off-White™ Singapore Exclusive Capsule Collection "RAINBOW"

Managing visual merchandising in-store, collaboration with Brother Singapore for live embroidery services, designing mock-up/rendering for the commercial pieces, content creation, development of visual assets and marketing for Instagram and Facebook account.

Exclusive Collection ideas:

Off-White™ Singapore is set to release a Singapore-exclusive collection on 20 April 2018. Titled “RAINBOW”, the collection features a limited edition pink to blue rainbow gradient colour way on classic Off-White™ commercial styles. The merging of pink and blue—and the grey area in-between the two as they fade into one another—vocalizes the current ongoing conversation of gender equality and neutrality. To commemorate this exclusive capsule, a live embroidery service will be available onsite, where customers can opt to have the Off-White™ Singapore flagship boutique’s coordinates of 1o18'9.69" N 103o50'12.5” E embroidered on their purchases.

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