Designing Surrender & Sottes E-Invitation card, Surrender Paper bag, Stickers, Sottes Styling Catalogue & Photobooth. Managing E-commerce for Sottes & Domrebel x Surrender, Visual merchandising in-store including collaborating with brand designer with their designed area & Photowall.
About Surrender Reopening:
Surrender at 268 Orchard Road officially reopened its doors with a grand reopening party held on September 18th 2018, to reintroduce its newest experiential retail concept to its distinguished guests.
Special international guest appearances and in-store activities included a meet-and-greet book signing event with Japanese model, Kozue Akimoto; worldwide debut launch of luxury upcyling label made exclusively for Surrender, SOTTES, with designers Jeanne Guenat and Elliot Upton; Mayhem pop-up shop with Instagram “it” girl and designer, Rigel Davis; launch of the Revé by René “5 Senses” collection with designer René Chu and Tiffany Chan-Lo; and live on-site customisation with Mindseeker, by designer Taiki Nozawa
Exclusive Surrender merchandise made in collaboration with Dom Rebel, Fxxking Rabbits, Mayhem and Mindseeker were launched for sale, as well as a selection of archival Raf Simons t-shirts from RS Archives, official Kozue Akimoto merchandise.